Calculate blended and paid CAC across marketing and sales investments to benchmark acquisition efficiency.
The Customer Acquisition Cost (CAC) Calculator measures the total capital required to persuade a customer to buy your product or service. Tracking CAC prevents businesses from scaling unprofitable growth channels.
Enter total marketing expenses (paid ads, agency retainers, software tools, content).
Enter total sales expenses (sales salaries, commissions, demo tools, CRM).
Enter the total number of new customers acquired during the evaluation window.
Optionally specify how many customers originated organically to calculate Paid CAC versus Blended CAC.
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You spent $4,200 in total to get 80 customers. That means each customer cost you $52.5.
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