Calculate customer lifetime revenue, gross profit, and your strategic LTV:CAC sustainability ratio.
The Customer Lifetime Value (LTV / CLV) Calculator determines the projected net gross profit generated by a single customer across their entire relationship with your business. Comparing LTV to CAC benchmarks whether your growth strategy is financially sound.
Enter Average Order Value (AOV) per transaction.
Enter Purchase Frequency (number of orders per customer each year).
Enter Average Customer Lifespan in years.
Enter your product or service Gross Profit Margin percentage.
Optionally enter Customer Acquisition Cost (CAC) to compute your LTV:CAC ratio and receive automated health feedback.
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